advertising means


advertising means
средства рекламы

English-russian accounting dictionary. 2014.

Смотреть что такое "advertising means" в других словарях:

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising postcard — An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in… …   Wikipedia

  • Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …   Wikipedia

  • Advertising management — articleissues advert=March 2008 context=March 2008 unreferenced=February 2008 Advertising is a management function. While advertising is the event, advertising management is the whole process a function of marketing starting from market research… …   Wikipedia

  • means — /mi:nz/ noun plural means 1 METHOD (C) a method, system, object etc that you use as a way of achieving a result (+ of): What would be the most effective means of advertising our product? | means of transport BrE /transportation AmE: We had no… …   Longman dictionary of contemporary English

  • Means of persuasion — A means of persuasion, in some theories of politics and economics, can substitute for a factor of production by providing some influence or information. This may be of direct value to the actor accepting the influence, i.e. a bribe, or… …   Wikipedia

  • Advertising controversies — While complaints against advertisers are commonplace around the world, a number of international examples have made headlines. General complaints Spammers See spam (electronic) for more information. Spammers are generally seen to be selling goods …   Wikipedia

  • Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …   Wikipedia

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